The growing demand and use of voice over services has increased over the years with companies allocating dedicated budget for voice over services in variety of languages to reach out to their global audience. In order to meet their requirements, global organizations rely on companies like LingArch to manage their voice over requirements in efficient and cost-effective manner. With voice over services becoming one of the most essential elements in digital marketing campaigns, companies like Netflix, Amazon, Disney and many other online video sharing platforms and production companies rely heavily on voice over services. Although people usually have basic understanding about voice over services, it is essential to discuss how voice over services work and what elements are required to make it a success. 

Introduction to voice over recordings

Voice over recordings which are often referred as voice over is a process in which a person is speaking but not seen in the video – often describing, highlighting or providing additional context to the viewers. As a common practice, voice over is read from a script by a voice over artist and the audio is then synced into the video. The main purpose of voice over is to maximize the impact of the video campaigns by adding personality to any given message.


How long does it take the VO artist to record a voice over for a project?

Rendering voice over services require sufficient planning as it is essential to understand the scope of work, type of talent required (male/female, young/old etc.), doing rehearsals as well as mixing the final voice over into the video. All these elements require significant planning and execution. Sometimes script needs to be checked or any last-minute edits are made due to which a voice over artist may have to rerecord the script. All in all, when considering voice over services, it is important to keep in mind that even a short video or commercial may require hours to produce as voice over projects have numerous moving elements that have to be taken into account. 


What are the usual turnaround times for voice over projects?

When it comes to recording voice overs, there is no fixed time frame however it all comes down to proper planning of resources. In case the voice over talent has been properly selected and the script has been finalized, the process would be fairly quick and straightforward. 


How to make the voice over process quick and cost effective?

In order to have a successful and hassle-free experience in recording a voice over, it is crucial to hire an agency that specializes in providing voice over services. Below are some of the key points that will help in managing a voice over project:

  • Ensure that the script has been finalized before sharing it with the voice over artist. Sharing a script that has not been finalized will result in back and forth eventually leading to waste of time and resources. 
  • Hire a professional voice over agency that can understand your overall project requirements and assign a voice over talent that is suitable for the project. 
  • It is ideal to have the client join the voice over recording session in order to receive their instant feedback. Receiving instant feedback will vital in terms of finalizing the recording within the given time frame. 


What are the rights associated with a voice over recording?


Although voice cannot be copyrighted, there are strict laws regarding the use of voice over and its distribution. Voice over artists are often paid royalties in order to use their voice over product via different channels. In some cases, voice over artists are paid a lump sum amount as a usage fee in case their voice is used in commercials that are aired on TV or other online platforms. 


Target audience for voice over services:

Voice over services may have large number of target audience as different videos are designed to convey message to different set of audience. Voice over services are aimed to give narration to productions which can have massive influence on prospective clients.  For instance, voice over used in commercial documentaries may have a different set of audience as compared to voice over for cartoons and other kids related videos. This is the key reason why it is crucial to choose the appropriate voice over talent so that they are able to cater and convey correct message to the target audience. 

To conclude, voice over services will certainly be something that will be used frequently in years to come therefore it is crucial that companies providing these services ensure that the recording standards are frequently achieved in order to produce high quality voice over deliverables to their clients.

Please feel free to contact us so that we can help you communicate with the better voice-over recording quality and become your brand’s most valuable asset for both internal content and external marketing.